The Team

All our team are qualified in their respective fields and experienced in image. They combine this with their intuitive art of knowing. All our trainers are masters in image with the Federation of Image Professionals International (FIPI).

Lynne Nicoll BSc (Hons) Dip. Ed. FFIPI

Lynne is the founder, director and lead trainer at The Style Alchemist.  She has been in the Image Industry since 1992 and a trainer since 1995. Her passion for raising the standards of image education earned her the position of Director of Events and Education for the Federation of Image Professionals International (FIPI) in 2011-2012. The foundation blocks for Lynne’s success within the image market is found in her person/student-centred approach, her science background and her natural instinctive ability to unleash the essence of uniqueness in every situation she works in.

Sarah Brummitt FFIPI AICI CIP

Sarah BrummittSarah is the specialist trainer for the postgraduate training due to her corporate expertise and industry experience. Besides being a Fellow member of FIPI, she is also a certified Image Professional (CIP) with the Association of image Consultants International (AICI), a qualified Executive Coach (graduating from Corporate Coach University) and a Master Practitioner of Neuro-Linguistic Programming. She runs her own image business for both corporate and individual clients as well as running leadership, management, sales and communication workshops across the globe.

Hannah Jean BA (Hons) MFIPI

The-Style-Alchemist-Hannah Jean LewisHannah is a partner and trainer at The Style Alchemist. Having completed her degree in cultural studies and development, Hannah went on to train in image with Lynne in 2008. She has since founded her own successful consultancy and worked extensively within the image market. She served on the FIPI board as Communications and Membership Director from 2010-2012. She specialises in body image, personal branding and retail engagement.

Julia Holbrook 

The-Style-Alchemist-Julia HolbrookJulia is an associate image consultant at The Style Alchemist. With ten years marketing experience on lifestyle products and brands and a degree in economics, she has a beautiful combination of creativity and logic. She is comfortable assimilating into global cultures after relocating from South Africa to London in 2003. Julia uses her knowledge, instinct and life experience to equip her clients in communicating their true identity through style; ensuring they understand, communicate and present who they are with impact and effectiveness.




Lynne Nicoll The Style Alchemist