Why Choose Us?

The Style Alchemist Training Academy is committed to working to provide the highest quality image training in all areas.

Teaching Excellence

The undergraduates and graduates will experience a mix of innovative teaching styles. Where possible the teaching style will be adapted to the learning needs of both the in-house and online students to ensure maximum learning occurs.

‘The course is well put together. We kept building and building all the ingredients until we had a solid understanding of the information’
– Rita Flynn

Career Success

The Style Alchemist graduates have enjoyed a plethora of successful careers within the Image Industry. Creativity is the key that has enabled our students to experience a rich variety of opportunities in the image market. Over the last 5 years, we have been thrilled that our past students have been nominated and taken up Directorship posts on the FIPI (Federation of Image Professionals International) Board.

‘Since training as an Image consultant in March 2009 I have become the preferred Stylist for Westfield London, The Oracle, Reading, I am the style expert for HEART radio and Radio Berkshire and appear on QVC as a guest presenter. I also provide expert style copy for the Daily Express and LOOK magazine. Since my training I have not looked back.’
– Lisa Talbot, Stylist & Personal Shopper

Accredited Training Provider

We are an accredited training provider. Our foundation course and online learning meet the standards of competency set by the FIPI/City & Guilds Masters Award in Image Consultancy, which is the UK’s only professional Image qualification. Our post Foundation Courses offer you CPD (Continuous Professional Development) points which ensure your professional status within the industry.

Flexible Training

You can choose either to study in the comfortable of your own home studio following our online training programme, or we also offer bespoke training in your own home whereby we can come to you to deliver the training in person.

Our online course can be completed in your own time, and you will have access to tutor support throughout your learning. The course includes a comprehensive home study programme as well as valuable insights into building and marketing your unique business.

Typically our bespoke training course is designed to meet your training needs and can be arranged accordingly. Each module includes academy teaching, a home study programme and a helpline support.

Professional Course

We offer a theoretical as well as a practical course which goes beyond the standards as laid down by FIPI and prepares you to take the City & Guilds Joint Award for Image Consultants. We encourage creative and innovative thinking grounded in business development and client centredness, which are the cornerstones to success in this business.

‘The course really pushes you out of your comfort zone – this brings a great feeling of accomplishment.’ 
– Clare Corrigan

Experienced Tutors

All our trainers hold Fellow or Master status ensuring that they have both experience and breadth of knowledge in their area of expertise.  However, to compliment your learning we may invite outside lecturers with unique specialist knowledge of a subject.

‘I really enjoyed the confident, friendly yet highly professional way of delivering the material’
– Heather Bellin

Training Hours

Training hours are divided into contact time when you will have a trainer working with you and non-contact home-study time. As people learn at different rates these home study times are a guide to help you plan your home study programme. For bespoke training contact hours are 9.30–16.30 and lunch is for one hour.


Our London studio is fully equipped with a comprehensive range of specialist materials and equipment required to complete the course.  All students will have access during their breaks to look through and takes notes from a plethora of current books and articles available.

Teaching Methods

We understand that all students have different learning requirements. Our training sessions include lecture formats, question and answer, demonstration, group participation and experiential learning. Live models are used in each module to ground your learning in practical experience. In addition we have a daily evaluation system that gives you the opportunity to inform us of any specific learning or requirements to achieve your  learning outcome.


The Style Alchemist will award you with a certificate that is endorsed by the FIPI and City and Guilds. It provides a professional toolkit to work with your clients on a variety of levels.

‘Being an Image Consultant has become a beneficial part of my work. As a psychotherapist, counsellor and coach I can offer my clients a comprehensive approach to many of their lifestyle issues, inside and out. My stylist skills have enabled me to work on the radio, in magazines as well as in my studio The Lavish Lounge, and with public speaking engagements. Channel 4’s Come Dine With Me even got me on camera doing my thing with Lynne’s drapes!’
– Alison Tingly, Personal Development Specialist


We have a comprehensive support system which will ensure you feel part of the industry, We offer an open forum on Facebook, seasonal newsletters, mentoring advice,  and Inspirational Days 3 times a year where you get to meet and network with fellow consultants.

The image to the right is a snapshot from a photoshoot that The Style Alchemist worked on for Nike in Dubai. We thought it worked well for the ‘why train with us?’ question!